So when it came to our branding, we had the same question, is this the best representation of who we are? As we continue to grow, expand, and innovate, we want our brand to reflect that; we want it to reflect our core values, why we exist & where we’re headed.
We’ve grown beyond what we initially envisioned. We use and offer technology that helps us understand the planet better, we save lives & we make businesses more profitable.
While it sure feels like it, the change from DAaS to Drone-powered Solutions didn’t happen overnight, similarly over a year ago, Rabih & Ali embarked on a journey to refresh FEDS’s visual identity.
Today, we’re taking an exciting step forward & rolling out our new look—one that celebrates both our technology and our roots as a UAE company.
At the heart of this redesign is our unwavering focus on technology and our commitment to excellence. We’re firm believers that when technology is used excellently it is the world that reaps the benefits. Our guiding principles are: Empowering People, Making Technology Accessible, and Shaping a Sustainable Tomorrow. In a nutshell, we’re all about Advancing Humanity with Drone Technology and we’ve tried to infuse that in our new logo, which features elements like a propeller, drones in tandem, roots of a community converging— it’s all that and more.
Our previous logos predominantly featured a propeller, an easy connection to make with drones. And while we are very much a drone-powered company we’ve grown to represent bigger ideas about technology and its transformative impact on businesses and governments. Our new logo fills us with excitement, but we still hold a special place in our hearts for the old one. Both logos share our values of technological innovation, simplicity and open communication.
A Fresh Typeface
Our new headline font is “Tomorrow!” Designed for both readability and personality, making it easy to read yet hard to forget. For subtler situations, we’ll be using “Rajdhani.” And for body text, we’re sticking with Calibri Light. It’s easy to read both in print and on screens, and its sleek profile makes it perfect for chunks of text.
We’re thrilled to share this new look & we also want to everyone who has been a part of this journey with us so far and we hope to keep seeing you. Don’t be strangers—reach out for drone support anytime! 🙂
